Privacy Policy

This Privacy Policy outlines how RAFA Alliance LLC ("RAFA Alliance", "we", "us", or "our") collects, uses, and protects the personal information you ("you" or "your") provide when using our website and services (collectively, the "Services"): https://rafaalliance.com (the "Website").

We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner in accordance with the laws of the United Arab Emirates.

1. Acceptance of Terms

By accessing or using our Services, you agree to the terms of this Privacy Policy and our Terms and Conditions. If you do not agree with any part of this Privacy Policy, please do not use the Website.

This Privacy Policy is incorporated into and forms part of our Terms and Conditions.

2. Use of Cookies

The Website uses cookies to enhance your browsing experience. By continuing to use the Website, you consent to our use of cookies in line with this Privacy Policy. Cookies are small text files stored on your device that help us analyse website traffic, remember your preferences, and improve our services. You may disable cookies through your browser settings; however, this may affect certain functionality of the Website.

3. External Links

This Privacy Policy applies only to information collected through this Website. If you access another website via a link on our Website, you are subject to that site's privacy policy and terms. We are not responsible for the content, privacy practices, or terms of external websites.

4. Intellectual Property and Third-Party Trademarks

All third-party logos, brand names, software screenshots, and product images displayed on this Website are the property of their respective owners. RAFA Alliance uses these solely for illustrative and descriptive purposes to communicate software compatibility and service capabilities. Their appearance on our Website does not imply any affiliation, sponsorship, partnership, or endorsement by or of those brands unless explicitly stated otherwise.

All trademarks, registered trademarks, and service marks displayed on this Website remain the exclusive property of their respective owners. RAFA Alliance makes no claim of ownership over any third-party intellectual property featured on this Website.

5. Information We Collect

We may collect and process the following types of information:

• Information you provide by filling out forms on the Website, including contact and enquiry forms.
• Records of correspondence if you contact us via email, telephone, WhatsApp, or other means.
• Technical data including your IP address, browser type, operating system, location data, and browsing behaviour on the Website.
• Business information you share when engaging our professional services, such as company name, trade licence details, and financial records.
• Identity and contact details including name, email address, phone number, and job title.

We only collect information that is necessary, relevant, and proportionate to the purposes described in this Privacy Policy.

6. Data Security and Storage

While we strive to protect your data, no online transmission is completely secure. Any data you transmit to us is at your own risk.

Once we receive your data, we implement appropriate technical and organisational security measures to prevent unauthorised access, disclosure, alteration, or destruction.

Your data may be stored and processed using secure cloud infrastructure and professional accounting platforms to support the delivery of our Services.

7. How We Use Your Information

We may use your information to:

• Respond to your enquiries, service requests, or consultation bookings.
• Deliver and manage our accounting, VAT, corporate tax, and business support services, including audit services facilitated through authorised audit partners with whom RAFA Alliance has entered into formal signed agreements.
• Fulfil contractual and legal obligations between you and RAFA Alliance.
• Send you service-related communications, updates, and notifications.
• Conduct internal analysis to improve the quality of our Website and Services.
• Administer and maintain our Website and digital channels.
• Comply with applicable laws, regulatory requirements, and Anti-Money Laundering (AML) obligations under UAE law.

8. Disclosure of Information

We do not sell or share your personal information with third parties for marketing purposes without your consent.

However, we may share information with:

• Service providers and technology partners who assist us in delivering our Services (e.g., accounting software platforms, cloud storage providers).
• Authorised audit partners with whom RAFA Alliance has entered into formal signed agreements, solely for the purpose of delivering audit services to clients. All such partners are contractually bound to handle your data securely and in accordance with applicable UAE laws.
• Analytics providers to help us understand website usage and improve the Website.
• Regulatory and government authorities where required by UAE law, court orders, or regulatory obligations.

We may also disclose your personal data:

• To comply with legal obligations under UAE Federal laws and regulations.
• To protect and defend our legal rights or interests.
• As part of a business transfer, restructuring, or acquisition involving RAFA Alliance.

9. Your Rights

You have the right to request access to the personal data we hold about you, and to request correction or deletion of inaccurate information where applicable. To exercise any of your rights, please send a written request to the contact details below.

We will respond to all legitimate requests within a reasonable timeframe. In some cases, a small administrative fee may apply.

10. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable UAE laws and regulations. Once data is no longer required, we will securely delete or anonymise it. Certain information may be retained for longer periods where we have a legal or regulatory obligation to do so.

11. Governing Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of the United Arab Emirates. Any disputes arising in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Dubai, United Arab Emirates.

12. Changes to This Policy

RAFA Alliance may update this Privacy Policy at any time by amending this page. All changes become effective upon publication. We encourage you to review this page regularly to stay informed about how we protect your data.

13. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us at: